Include the adversary. The flexibilization of identity in the discourse of Let’s Change

Abstract

On December 10, 2015 Mauricio Macri assumes as President of the Argentina with 51% of the votes after winning in the presidential ballotage to the candidate Daniel Scioli of the “Frente para la Victoria”. The political space of “Cambiemos” articulated sectors coming of the Justicialist Party, Radical Civic Union, CEO´s, ONG´s, UCeDe, among others, and shows up a Party of the new that trascended the left/right cleavage since it was interested in the problems of the ordinary argentinean people. The managment of Mauricio Macri propose a change with respect to government of Cristina Fernández de Kirchner (2007-2015) based on three phrases: Zero poverty/Fight drug trafficking/Uniting Argentines. In relation to the above, we address the possibility of easing the identity frontier offered by the use of inclusive counterdestination from an investigation around the analysis of political speeches in the official Facebook pages of Mauricio Macri and Daniel Scioli during the presidential ballotage period of 2015. To do this, we use the toolbox that offers us the articulation between the polyphonic-argumentative approach to political discourse and the political analysis of discourse.